How websites use "dark patterns" to manipulate users
6:39
CBS News
How websites use "dark patterns" to manipulate users
A recent study reveals several intricate methods businesses are using to woo online customers into purchasing their products. Associate Managing Editor for CBS News MoneyWatch Irina Ivanova tells CBSN's Tanya Rivero about how this type of manipulation works and why it is so effective.
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Consent mechanisms for collecting California resident data must avoid dark patterns within their user interface. Dark patterns deceive, confuse, complicate, or trick the consumer into giving consent. Receive a CCPA Compliance Validation by passing a thorough evaluation of program-level measures to ensure that you and your vendors process personal information in compliance with the CCPA: https://bit.ly/440f8CO | TrustArc
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