If an Investor takes Equity Shares in your company, he’s making a big mistake… When Founders incorporate companies, they invest just about say, Rs 1 lakh and hold 100% of the Equity Shares of their startup. Now, imagine the Founder goes to raise Rs 2 crore from an investor, giving away 20% of the shareholding in the company in return. This values the startup at Rs 10 crores. The investor here has taken Equity Shares in the company. Same as what the Founders have, but at a higher valuation. A few