The PPC platforms rolled out a few meaningful updates this week that shape how we measure, plan, and buy media. Google introduced a new API that makes it easier to bring first party data into Ads.

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with ...

Imagine Communications, a provider of ad tech solutions for TV broadcast, has announced a significant advancement in its partnership with Google Ad Manager. This collaboration is central to Imagine’s ...