This is One Thing, a column with tips on how to live. I am useless without background music. A writer by day and an avid concertgoer by night, I relied for years on Spotify to provide my soundtrack ...
AI music remains a touchy subject for many musicians. Suno CEO Mikey Shulman says he's not worried: “People are starting to be a little more comfortable being public and upfront” about creating with ...
On a recent episode of The Ebro Show, host Ebro Darden proclaimed that “the algorithm” works against anyone who publicly feuds with certain figures, namely Drake and DJ Akademiks. “I’m letting y’all ...
TikTok has become the most influential music discovery tool in 2026, with data showing most viral hits originate on the platform before charting globally. Studies highlight how algorithmic preferences ...
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Mastering YouTube Music’s secret growth signals
YouTube Music’s recommendation engine runs on its own unique set of signals, separate from the main YouTube video algorithm. For artists, understanding and optimizing for these signals—like listen ...
The Brooklyn band Geese was labeled an “industry plant” by those who questioned its sudden ubiquity. Maybe it was. Essentially, the firm creates networks of social media pages (typically on TikTok) ...
We've had the legend of Robert Johnson wrong this whole time. The deal he made at the crossroads wasn't with some mythical devil at all. The truth is he sold his songs — i.e. his soul — to a predatory ...
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