Nothing to wear? Enter Alta, an AI-powered shopping and styling app. Founded by Jenny Wang, 28, the software startup makes an inventory of your clothes, then styles for any combination of weather, ...

Forbes contributors publish independent expert analyses and insights. I write about the economics of AI. As shoppers demand speed, clarity and confidence, AI-powered infrastructure is helping brands ...

Formula E has unveiled its most ambitious development yet: the Gen4 race car. It's got blazing speed, reaching an astounding 0 to 60 mph in 1.8 seconds. That's quicker off the line than a Formula 1 ...

Former Amazon executives build an agentic infrastructure layer connecting AI-led discovery to real-time conversion as ChatGPT Shopping, Google AI Overviews, and Meta reshape how consumers shop.