Nexxen Partners with Unity to Deliver In-App Video Scale to Advertisers

High-attention mobile gaming environments unlock AI-resilient reach beyond the browserNEW YORK, May 06, 2026 (GLOBE NEWSWIRE) -- Nexxen, the advertising technology platform powered by unique data and ...

Unity Nexxen Ad Deal Tests Unity Software Valuation And Momentum

Unity Software (NYSE:U) has partnered with Nexxen to bring Unity’s large in-app gaming ad supply into Nexxen’s demand-side platform. The collaboration focuses on AI-resilient, non cookie dependent ...
Pocket Gamer.Biz

Unity Vector AI platform launches with 15-20% lift in iOS app installs and IAP value

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...
Pocket Gamer.Biz

Tim Sweeney at Unite 2025: Unity’s in-app purchase APIs coming to Unreal Engine devs

Unity is bringing its new in-app purchase SDK to Unreal Engine developers. Those devs will be able to handle cross-platform purchases using Unity's in-app purchase APIs. "Today we’re announcing that ...

Unity: Blockbuster Q1 2026 Results With Outsized Ad/Game Monetization Trends

Unity’s AI-led ad-tech and game dev growth boosts ROAS and revenue, supports strong guidance, and keeps valuation attractive.
adexchanger

Roku And Unity Want To Prove CTV Is A Performance Channel

Media and ad tech companies won’t rest until they’ve convinced advertisers that streaming is a good place for performance marketing. On Monday, Roku announced a new partnership with app monetization ...