Adam Aleksic has somehow managed to make linguistics cool. His rapid-fire videos have attracted an audience of millions across the social media universe. A Harvard graduate with a linguistics degree, ...

TikTok is under fire on multiple fronts, facing mounting creator anger over unexplained disqualifications from its monetization program and new research suggesting its algorithm favored Republican ...

Small businesses thrive on TikTok thanks to an algorithm that evaluates each video independently. User engagement (likes, comments, shares, saves), watch time and relevant content are more important ...

TikTok’s algorithm favors mental health content over many other topics, including politics, cats and Taylor Swift, according to a Washington Post analysis. At first, the mental health-related videos ...

The White House has answered what had been one of the major outstanding questions regarding its pending deal to transfer TikTok’s US operations to a majority American ownership group: Under the ...

Tension: Our sense of identity meets the algorithm’s curated version of who we are. Noise: The endless scroll amplifies a digital echo chamber, distorting our self-perception. Direct Message: True ...

The EU is threatening to take action against the social media company. It could be the start of a global reckoning. Katie is a UK-based news reporter and features writer. Officially, she is CNET's ...

TikTok’s 2026 algorithm changes place greater emphasis on saves and shares over likes, raise the completion rate threshold for virality to 70%, and reward longer videos that sustain attention. The ...

The story of TikTok has always been complicated by its ownership. When its predecessor, lip-syncing app Musical.ly, broke through with children and teenagers in 2016, the New York Times noted it’s ...

There was a report from Bloomberg that China was considering selling Tik Tok USA to Elon Musk X. This was later denied by Tik Tok. Kevin O’leary is part of group that has put up $20 billion to buy ...

In just a few years, TikTok has gone from a niche lip-syncing app to one of the most powerful social media platforms in the world. From viral dance routines to comedic skits, food hacks, and global ...