Forbes contributors publish independent expert analyses and insights. Exploring Cloud, AI, Big Data and all things Digital Transformation. Customer feedback is great. But how do you turn that feedback ...

Understanding what the markets will do before the competition realizes the same thing is a cornerstone of success in the financial services industry. While talented market watchers rely on their own ...

If you work in a digital marketing agency, the following scenario will likely be familiar: You get a call from a stressed-out client and hear their voice shaking on the other end of the line, their ...

Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Sentiment analysis — a technique that uses natural language processing (NLP), machine learning (ML) and AI to gauge emotions in customer interactions — has emerged as a powerful tool for uncovering ...