Carnival Cruise Line is requiring guests to enroll to its new Carnival Rewards program as its loyalty overall approaches.

Carnival Cruise Line is requiring current VIFP Club members to actively enroll in its new spending-based Carnival Rewards program launching September 1, 2026, to retain their existing loyalty status.

Consumers may be getting jaded. While 71% report an increase in marketing emails and 63% in text messages, their attention spans are not exactly surging, judging by “The Art of The Opt-In,” a new ...