The YouTube algorithm is often seen as a mysterious black box, determining which videos rise to fame and which languish in obscurity. But according to Todd Beaupré, who manages YouTube's ...

If Nielsen stats are to be believed, we collectively spend more time in front of YouTube than any other streaming service—including Disney+ and Netflix. That's a lot of watch hours, especially for an ...

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AI-based algorithms on YouTube are important because it is what determines how a video responds to viewers and why it loses or gains momentum, impressions, and more. Google has always been reluctant ...

Keeping viewers engaged is the secret sauce to YouTube growth. From crafting irresistible hooks to optimizing thumbnails and pacing, retention fuels the algorithm’s recommendations. Learn how to turn ...

This story is from The Pulse, a weekly health and science podcast. Subscribe on Apple Podcasts, Spotify, or wherever you get your podcasts. Find our full episode about the 20th anniversary of YouTube ...