This post is Part 1 of a two-part series. The success story of applied behavioral science began with the publication of popular science books more than 15 years ago showing that people make suboptimal ...

Suggested Citation: "1 Introduction." National Academies of Sciences, Engineering, and Medicine. 2023. Behavioral Economics: Policy Impact and Future Directions ...

Behavioral science is an essential area of research that marketers rely on to effectively serve consumers. The work behind behavioral science helps marketers better understand consumer behavior and ...

Universities play a central role in shaping behavioral science through research training, institutional recognition, and scholarly publishing. Academic awards and honors reflect systems designed to ...

As the world hurtles toward a future with temperatures above the thresholds scientists say will lead to the worst climate disruptions, humanity needs to take all the actions it can—collectively and as ...