Seeking Alpha

Unity: Vector Platform Momentum, But Future Remains Uncertain

Unity's Q2 FY25 results show progress in the turnaround, with strong Create Solutions growth offsetting declines in legacy Grow Solutions revenue. The new AI-powered Vector ad platform is driving ...
Pocket Gamer.Biz

Unity Vector AI platform launches with 15-20% lift in iOS app installs and IAP value

Unity has fully migrated its ads network to the new AI ad platform Unity Vector, with all iOS and Android traffic now running on the platform. The move was completed ahead of schedule, after Unity ...
adexchanger

Unity’s AI Ad Platform Is Out Of Beta After A Complete Rebuild

If you’re a mobile platform with access to a vast amount of gaming data, well, then it’s pretty much a foregone conclusion that you’re gonna launch an AI-powered ad platform. AppLovin has Axon and now ...
GamesIndustry

Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform

Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games ...
Seeking Alpha

Unity targets $1B+ annual run rate for Vector by end of 2026 as advertising and AI initiatives accelerate

Yahes provided first quarter 2026 guidance of total revenues between $480 million and $490 million and adjusted EBITDA of $105 million to $110 million. Grow segment is forecast to be flat sequentially ...
GamesIndustry

Unity reports Q4 and fiscal year 2025 financial results "comfortably exceed" guidance, led by "exceptional performance from Vector"

Unity reports fourth-quarter results that "comfortably exceeded" its high-end guidance, including a boost in its Create Solutions and Grow Solutions revenue by 8% and 11%, respectively. Overall ...