We may soon no longer need Gene Steratore's index card to determine the line to gain in the NFL. On Wednesday, the league announced a partnership with Sony to make the company the official technology ...

The NFL’s use of the decidedly low-tech 10-yard chain to measure first downs could be replaced by high-tech optical tracking. The league today revealed that a system to measure first downs ...

A concept that has been around since the late 1880s, eye tracking has been used for medical research, cognitive studies, and computer usability. A natural for the retail industry, gaze tracking found ...

The Maverick AI and AI Pro smart glasses bring native eye-tracking capabilities and advanced AI features to wearable technology. Weighing just 47 grams and priced under $400, these glasses include a ...

(Nanowerk Spotlight) Eye tracking holds immense potential for enabling intuitive human-computer interaction, yet existing approaches remain cumbersome. Camera-based systems require complex image ...

A first-of-its-kind study using eye-tracking technology has revealed that when commercial producers shop for bulls, they ...