The emergence of ChatGPT search has led to many questions about the quality of the overall results compared to Google. This is a difficult question to answer, and in today’s article, I will provide ...

What users type isn’t always what they want. Learn how aligning intent signals, behavior, and brand improves performance.

Founder at M16 Marketing and a Forbes Agency Council member, Don is a leading marketing technologist on a mission to create success stories. Google supports over a dozen search operators. A search ...

Whether you’re shopping, doing research, or just looking to settle a debate with friends, Google is often the first place we turn to for answers. But with billions of results at our fingertips, ...

If you want to be relevant in the search engine results pages, creating content the aligns with search intent is important. A user’s intent is the reason behind their query. Search engines aim to ...

There’s one major way in which Google’s AI-powered search feature AI Mode differs from its traditional search engine — a complex technique used to answer a user’s question called “query fan-out.” AI ...

A patent that Google filed in December 2024 called Thematic Search offers an idea of how AI Mode answers are generated and suggests new ways to think about content strategy. The patent also has some ...

When someone searching enters a query into a search engine, such as “top 10 movies of 2020,” the search engine may return results showing links to several webpages relevant to the search query. It may ...

I wore the world's first HDR10 smart glasses TCL's new E Ink tablet beats the Remarkable and Kindle Anker's new charger is one of the most unique I've ever seen Best laptop cooling pads Best flip ...

Perplexity, Dexa, and Arc Search all offer good new alternatives to the classic Google search box. I’m increasingly using these new AI search services because they provide direct, relevant answers, ...

Mark Williams-Cook posted a super interesting example of Google Search showing a different set of ranked results for the same query. The only difference was how the search was conducted. One search ...

Businesses can glean a great deal of information from a ranked list of queries, but it is important not to rush to judgment. When starting with a new client, I first request a spreadsheet of query ...