Ad-tech firm Spongecell on Monday announced it raised a $10.5 million funding round, comprised of debt and equity financing from Safeguard Scientifics and Pivotal Capital, that will enable it to bring ...

Cannes Lions opened the door for executives at brands, agencies and platforms to talk about generative artificial intelligence (GAI). Now it seems they want to keep sharing advancements and successes.

A new comparison highlights the top AI platforms for performance marketing in 2026, covering creative intelligence, dynamic optimization, and predictive scoring. Segwise, Smartly.io, and AdCreative.ai ...

B2B advertising has finally outgrown its obsession with vanity metrics. Today, the smartest players in advertising are trading broad impressions for tangible business outcomes. Traditional metrics ...