Discover how demographic data, including age, race, education, gender, and more, can enhance marketing strategies and help businesses plan for consumer trends.

A federal judge has ruled that a massive class-action lawsuit tied to GM’s OnStar data collection practices will move forward ...

Texas Attorney General Ken Paxton is suing Allstate insurance company for allegedly illegally collecting, using and selling the driving behavior data of over 45 million Americans. Paxton filed the ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

To protect driver privacy, the U.S. Federal Trade Commission has finalized an order restricting how General Motors and its telematics arm OnStar can collect and share data from vehicles. The decision, ...

The Federal Trade Commission (FTC) has announced a new proposal that bans General Motors (GM) and its subscription-based services subsidiary, OnStar, from providing consumer reporting agencies with ...

Washington — The Federal Trade Commission finalized an order Wednesday against General Motors Co. that will ban the company from disclosing consumers’ geolocation and driver behavior data to consumer ...

Forbes contributors publish independent expert analyses and insights. Lars Daniel covers digital evidence and forensics in life and law. Recent investigations by consumer rights advocates have ...

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Automatic data collection allows subtle aspects of human behavior and social interactions to be evaluated in ways that traditional observation cannot. Researchers can measure how close people stand to ...